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Role
Lead Designer
Company
Reviver
Time Frame
Two Weeks
Overview
Reviver, the company behind the world’s first digital license plate, needed to modernize its fleet management platform (RPlate Fleet) to replace a legacy system that made it difficult for operators to stay compliant and manage vehicles effectively.
Fleet managers are responsible for 100–300 vehicles across multiple jurisdictions. The old system buried critical details in tables and spreadsheets, making it hard to:
Spot urgent issues (stolen, detached, or hardware faults).
Track registration renewals proactively.
Assign and unassign plates quickly without errors.
The goal: create a dashboard that surfaces fleet health at a glance, streamlines assignment flows, and prevents missed renewals — all within a two-week delivery window and limited engineering capacity.
The Challenge
The legacy system had three major weaknesses:
Signal loss: Managers couldn’t easily see which vehicles required immediate action.
Slow triage: Resolving issues required scanning hundreds of rows and navigating multiple screens.
Compliance risk: Missed renewals led to fines and downtime.
Design principle: Build a triage-first control center — surface what’s wrong, enable fixes fast, and keep managers compliant with minimal effort.
My Role
As Lead Product Designer, I owned the project end-to-end:
Defined success criteria (help users catch issues early and stay compliant).
Conducted research via user interviews and support ticket analysis.
Created information architecture, wireframes, and high-fidelity designs.
Partnered closely with PM and engineer to scope and deliver feasible solutions.
Validated designs internally with account managers and externally with fleet managers "customers".
My Process
Research & Insights
Reviewed support tickets to surface recurring issues.
Interviewed fleet managers directly.
“I miss important information when multiple problems happen at once.”
“With a large fleet, I can’t tell how many issues I actually need to deal with.”
Information Architecture
I redesigned the system around a top-down scanning path that matched a manager’s mental model:
Fleet-wide signals: Summary cards showing urgent issues (Stolen, Detached, Hardware Issues, Registration Renewals).
Worklist (table): Detailed vehicle rows with inline alerts and actions.
Focused resolution: Modals and inline actions for quick fixes without leaving context.
Dashboard Redesign
Top cards: At-a-glance counts of stolen, detached, hardware issues, and upcoming renewals. Each card acts as a filter with a “Review All” action.
Table view: Each row surfaces vehicle identifiers, driver, group, registration state, and problem tags.
Visual hierarchy: Color-coded statuses and chips make issues scannable without reading text.
Scalability: Search, filters, and pagination support fleets of 300+ vehicles.
Assign / Unassign Plates
Old flow: 5–6 screens, confusing, frequent errors.
New flow:
Modal-based — keeps managers in context.
Typeahead driver search — faster than dropdowns for large fleets.
Confirmation step with audit log — ensures compliance and accountability.
Unassign flow: Mirrors assignment, keeping the pattern consistent.
Registration Management
Inline states: Rows display “Due Soon,” “Expired,” or “Action Required” directly in the table.
Proactive reminders: The top card shows total renewals due, with a one-click entry point.
Batch renewals: Managers can process multiple vehicles at once instead of one by one.
Inline uploads: “Upload Registration” sits next to the due date, tying documents to the right vehicle automatically.
Testing & Validation
Internal: Account managers validated terminology and business rules.
External: Fleet managers tested prototypes. Results:
The top cards became their starting point for daily triage.
Inline renewal actions reduced missed deadlines to zero.
Labels were refined for clarity (e.g., “Action Required” instead of “Needs Review”).
Results
Hardware issues caught early: +60%
Registration compliance: 100% (no missed renewals)
Time to identify issues: 10 minutes → <2 minutes
Support tickets: −25%
“Now I can manage 300+ cars in minutes instead of hours.” – Fleet Manager
Adoption was rapid because the design felt familiar but surfaced what mattered most.
-25%
Support tickets
60%
Hardware issues caught early
100%
Registration compliance
Reflection
Clarity scales better than complexity. Managers don’t need more data — they need the right signals at the right time.
Constraints sharpen focus. With two weeks and one engineer, I prioritized triage and compliance-critical flows.
Leadership is alignment. As design lead, I facilitated trade-offs between speed, scope, and compliance to deliver real impact.
Looking Ahead
If extended, I’d explore:
Predictive alerts: flagging issues before they escalate.
AI-powered assignments: suggesting optimal driver-vehicle pairings.
Trend reporting: surfacing long-term compliance and performance insights.
Conclusion
This project demonstrates my ability to turn compliance-heavy, high-volume workflows into simple, trustworthy experiences. By combining research insights, clear hierarchy, and lean collaboration, I delivered measurable impact in just two weeks — the same principles I’d bring to future challenges in auto retail and beyond.